I’ve been collecting theories, tips, tricks and advice from sources across the web to help all of my faithful followers who have been negatively affected by the last year or more of limited visibility on Facebook. On June 12th, Facebook began rolling out a a new look for pages, and with it, comes some changes. We have to roll with the changes, we are at the mercy of the powers that be at Facebook, and we have to play by their rules, since it’s their site. They can randomly change up stuff as often as they like, but for right now (and we don’t know if it’s permanent) many pages are greatly benefiting from increased visibility to some posts. >>TIP: Don’t count on this lasting, but for now, embrace the tips and advice to help you unleash your brand on news feeds of more followers than you’ve been reaching of late.
I’ve been reading multiple social media blogs as well as receiving insider information for beta testers for Facebook (which, I am one)~ and I’ve promised my faithful readers that I would gather up all the information I’ve gleaned as well as “market research experiments” I’ve conducted myself on my Facebook business page (located here: Goosie Girl Facebook Page. I’ve been a very busy little Goose~ and I do it all for you guys!
I don’t like what Facebook did to small businesses when they implemented their pay to play program and boosting posts. They damaged our businesses we had been building on Facebook, and I’ve promised to HELP all of you, with no intention of selling the information I’ve learned in the form of an ebook/pdf file. I am doing this as a service to other small businesses. I want to help. That’s how I’m wired. That’s just me.
Soooo… Here’s some information I’ve learned lately from some different sources. Last week I attended a webinar hosted by Timothy Adam at Handmadeology
with guest Jennifer Rapp Perterson of IndieMade, (A website providing ecommerce and blogging solutions for handmade artisans) If you don’t have a website, I highly suggest Indiemade (comes with a blog, comes with social media plug ins etc., it can serve as your hub which I suggested in blog #1 of this series (published 6/17/2014)
What I’ve learned recently… Facebook admits to hiding posts from businesses , it’s no covert operation, no top secret deal, it’s because they want us to pay to boost our posts. I can understant boosting a post occasionally if you have some really big news, a big sale, a great offer or an exceptional promotion running, but on a per post basis, it’s out of the budget for most of us. Sooo… the question is: ” HOW do I become more visible amongst other posts in the newsfeeds of my followers?”
A few boutique friends and I have tested out a theory that if your page is categorized as a business or website… visibility is automatically restricted/lower than other types of posts from different types of pages. They (FB) knows we’ll be making money through our business posts in one way or another, so they limit visibility. The trick we’ve experimented with is: Change the category from a business (or whatever sort of category you’ve labeled your page under) and change it to a COMMUNITY. Several of us have done that and almost instantly, views increased.
>>> How to do this: Go to the TOP of your page where it says “settings” (when you are logged in as the admin of the page) , then go to “PAGE INFO” on the left side, then look in the right column and change your “CATEGORY” to “Other” with a sub-category of “COMMUNITY” (I chose “Just for Fun” as my sub-category) We don’t know if this is a temporary or will stick, but for right now, it seems to increase visibility. The only drawback to this approach, is since Facebook has rolled out the new page changes (which started June 12 and will continue every day until all pages are converted to the new layout) is that NOW your subcategory is shown under your name in your cover photo area (under your page name).
Pros: If visibility is the bottom line for you, I’d suggest trying this trick and comparing your views, see if they go up, like ours did.
Cons: If you’re a stickler about your page telling what you actually do, this wouldn’t be a good trick for you.
Your specialty (sub category) now shows under your business name on your cover photo with new facebook changes
Have you noticed your cover photo and profile has changed slightly in size? For some reason, with the new layout for pages, Facebook tweaked the cover and profile picture position. You might want to double check your cover photo and make sure that your profile photo is not blocking any important info contained in your cover photo (wording, part of a photo of products etc). The sizes for the cover photo and the profile photo has stayed the SAME. So you do not need to RESIZE your cover photos, it’s just a matter of positioning and being sure that your profile pic isn’t blocking anything important on your cover.
I have blogged~in the past what the sizes should be for facebook, a cheat sheet of all photo sizes, you can find that HERE to refresh your memory or if you’re making new covers etc: Optimal Photo and Graphic Sizes for Facebook
The next thing I have learned, by trial and error~ we , as page admins need to create ENGAGING content for our social media platforming. This does not mean interesting information… Your posts, to reach maximum people should include a “call to action” this means something that CAUSES the follower to DO something (I.E. like, Share, Comment) on our posts. The more ENGAGED users you have, the more visibile your posts become. I never really understood what post “engagement” meant, but now I do.
>>>Beware: There is a theory that facebook purposefully buries ANY post that has a “Please like this” or even the word “LIKE” ”Please share this” or even the word “SHARE” in the update. I’m not sure about this. I’ve tried it both ways. I have found less visibility and interaction with asking people to LIKE something since the new changes came about. The reason they suspect this is happening is because Facebook is trying to discourage spammy posts, contests etc. However, Just to be sure I’ve been finding alternative ways to get around this (either embed the text in a photo or graphic) and don’t include the words “Like” “Comment” or “Share” and you may see higher reach. The jury is still out on this one, I’ll keep you posted on what I continue to see in the future.
What to do RIGHT NOW:
Post a photo with two different product photos and ask readers which one they like best. I did it as an experiment. They say, photos are a GREAT way to get people to be interested in what you have to say, or to share it, BUT if you don’t have a “call to action” about the photo then it won’t be seen by as many of your followers.
If you’re lucky enough to get a post to show up in your followers newsfeeds, it’s because they’ve been engaging with you in the past as well as a simple behind the scenes process. Think of your post as a russian nesting doll. The message you want to convey to your followers is the smallest doll inside the other dolls, but you have to open the other dolls to get to the smallest one (the meat). The more people that see it, and DO something…one doll opens, and it goes into more feeds… if they LIKE it, the next doll opens, if they COMMENT, the next doll opens and if they SHARE it, the smallest doll is exposed (i.e. you’re showing up in WAY MORE newsfeeds) . Was that a good hyperbole? Did that explain the Engagement game? the more interaction, the more people it reaches. This has been true all along with social media and Facebook, but now that the new page layout rolled out, and they’re not purposely hiding feeds as often, it releases you into more and more feeds.
The more people that comment, share or like a photo, then the more it will be seen by other people in their newsfeed and THAT is what you want esentially, to be seen in the news feeds. My test post. I posted a little photo collage of two different costumes Goosie Girl has created in the past, and we simply asked which costume our followers liked best.. the response was overwhelming! A day and a half later, the reach is STILL climbing! It’s the MOST viewers I have reached with a single post in over 2 years. No lie! With this “call to action” style post, I reached 7,350 people (out of almost 18,000) . I’m pleased with that number. Before facebook implemented the new facebook pages change, and my page rolled over, I was lucky if 40 people saw a post or a photo. With these changes they’ve made, AND implementing some basic tried & true social media tips & tricks, things are exploding on my page and my visibility is up by an incredible amount.
More helpful info on the changes for Facebook pages coming tomorrow, stay tuned kiddies, I’ll keep unpacking all this information as it gets to me, I dismantle it and put it into terms the rest of us can understand. If you like this series, please share it, that is the best form of advertising and heartfelt endorsement Goosie Girl can get!!
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I would like ask you to please help so these blog posts can continue to reach as many people as possible who are struggling with Small Business Marketing. This is just the beginning.
Next Blog Post in This Series:
I will unpack more Facebook changes made June 2014 and explain how to utilize them to your advantage.
>>>Help Us By doing these 3 easy things Regarding our Facebook Reach and Visibility<<<
- If you are on the Goosie Girl Facebook page , look in the right column, it says (example) 23 friends like Goosie Girl and then you will see little thumbnail size pics of your friend’s profile pics. Then under that you will see in bold “Invite your friends to like this page” to do this, you can either a.)go down the list of their suggestions and click “invite” or b.) click on the little blue “See All” and go down the list and click invite next to each person you’d like to invite.
- Copy the link to my facebook business page :http://www.Facebook.com/GoosieGirlFB and share it on your personal facebook, your own business page on FB, or send it off in a quick email to your friends
- And finally, so you don’t miss ANY posts, status updates, pictures we post, links we share, i.e.EVERYTHING we post: go to our page http://www.Facebook.com/GoosieGirlFB , go to the button that says “LIKED”. Then scroll down and click “get notifications” and “show in newsfeed”.